CASE STUDY - RESTASIS

In 2004 we launched the fledgling pharmaceutical brand—Restasis

Together with Beacon Healthcare we continue to develop the product positioning; creative strategy, as well as concepts; market research and animatics; and the commercials and web videos that tell the Restasis story.

In 2013 Nielsen rated our Restasis commercial as television‘s 9th most memorable new spot of 2013, and most significantly, named it the
#1 most memorable television commercial among American women over 13 years old, beating every other major brand in this all-important demographic.

Today Restasis® brings in over a billion dollars in revenue for Allergan, as its parent company‘s second largest brand