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WELCOME


BRETL COLLABORATIVE

CREATING AND PRODUCING CONTENT THAT
TELLS COMPELLING STORIES, DEVELOPS ENDURING BRANDS, AND INCREASES BOTTOM LINES

SCROLL DOWN

WELCOME


BRETL COLLABORATIVE

CREATING AND PRODUCING CONTENT THAT
TELLS COMPELLING STORIES, DEVELOPS ENDURING BRANDS, AND INCREASES BOTTOM LINES

CASE STUDY - RESTASIS

Back in 2004 we launched the fledgling pharmaceutical brand — Restasis®.

Together with Beacon Healthcare we developed the product positioning, creative strategy, creative concepts, market research and animatics, and produced the television commercials and web videos that tell the Restasis® story.

In 2013 Nielsen rated our Restasis® spot as the #1 most memorable television commercial among American women over 13 years old, beating every other major brand in this all-important demographic.

Today Restasis® brings in over a billion dollars in revenue for Allergan, as its parent company‘s second largest brand.

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OUR WORK


 MY WORK

OUR WORK


 MY WORK

Allergan

Restasis

Aetna

Renaissance Cruises

Department of Health

Chase / Continental Airlines

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ABOUT US


ABOUT ME

ABOUT US


ABOUT ME

Jeff Bretl

Email

jeffbretl@gmail.com

Phone

917-903-2777

Location

305 West 13th Street,
Suite 6H
New York,
NY 10014

 

"Clients say I have an uncommon ability to search out and interpret consumer insights using them to develop sound strategies, build strong brands and produce compelling advertising. I‘ve won numerous awards and honors for creative excellence, from the Art Directors Club, Caples, New York International Festivals, and Graphic Arts magazine. 

Throughout my career I’ve enjoyed ample success in both the big agency environment, as well as running my own creative shop and production company. By my mid-30s I was an EVP creative director at Grey Advertising, heading strategic branding development for IBM, Renaissance Cruises, Audi, Chase Manhattan Bank, and Aetna Insurance, for which I developed award-winning creative and produced long-running controls.

I have produced advertising for a multi-dimensional range of clientele extending from major blue-chip brands including Sprint, Microsoft, and
General Electric … to government and non-profits for non-smoking campaigns, health awareness, and museums. My work includes diverse product categories, including pharmaceuticals, tech/software, retail and hospitality…and has taken me around the globe to produce their work. 

Confident and secure in my creative style and production acumen, I am driven by both my desire to be the best and to surround myself with those who desire the same. I believe there is a solution to every problem if you look deeply enough, which may make me a hopeless optimist … but also makes doing what I do all the more enjoyable and satisfying."

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ENDORSEMENTS


ENDORSEMENTS

ENDORSEMENTS


ENDORSEMENTS