Jeff Bretl
jeffbretl@gmail.com
Phone
917-903-2777
Location
305 West 13th Street,
Suite 6H
New York,
NY 10014
"Clients say I have an uncommon ability to search out and interpret consumer insights using them to develop sound strategies, strong brands and compelling advertising. I‘ve won numerous awards and honors for creative excellence, from the Art Directors Club, Caples, New York International Festivals, and Graphic Arts magazine.
Throughout my career I have been enjoying ample success in both the big agency environment, as well as running my own creative shop. By my mid-30s I was an EVP creative director at Grey Advertising, heading strategic branding development for clients such as IBM, Renaissance Cruises, Audi, Sprint, and Liberty Mutual Insurance, for which I developed award-winning creative and long-running controls.
I have created advertising spanning the spectrum of media — television, print, web, collateral — for a multi-dimensional range of clientele extending from major blue-chip brands, such as Chase, Microsoft, Aetna, General Electric…to government/non-profits that include non-smoking campaigns, health awareness, museums. My work includes diverse product categories, such as pharmaceuticals, tech/software, retail and hospitality…and has taken me around the globe to produce their work.
Confident and secure in my creative style, I am driven by both my desire to be the best and to surround myself with those who desire the same. I believe there is a solution to every problem if you look deeply enough, which may make me a hopeless optimist…but it makes doing what I do all the more enjoyable and immensely satisfying."