Jeff Bretl has been working with me for the past decade on the creation of broadcast TV commercials, educational videos, and print ads for a major pharmaceutical Rx brand. He is an outstanding talent, a super-creative person on a number of levels. First, he is creative on the conceptual/executional level—the work he has done with me has dramatically increased awareness and helped drive sales of the brand, and his most recent TV spot was ranked #1 by Nielson in its top 10 list of “most memorable” commercials among women in 2013.
Jeff is also very creative on the strategic and production levels. His work is always strategically “on point,” and his skill in finding creative solutions to production challenges (casting, locations, scheduling, delivery of beautiful-looking work within budget) is such that we now use him not only for creative development but also as a co-producer at every shoot! Finally, Jeff is a pleasure to work with on a personal level—honest yet pleasant, a true team player, someone I can always count on. He gets my top rating!